The Art of Selling Miami Luxury Real Estate
A Legacy of Real Estate. A Mastery of Marketing.
Roland and Eddy set an all-time historic sales record of $50 million in Coral Gables, and they continue to hold that record.
Selling a luxury property in Miami demands precision, storytelling, and global visibility. At Roland and Eddy Luxury Real Estate, powered by ONE Sotheby’s International Realty, we merge data-driven strategy with award-winning marketing and international reach to deliver exceptional results. We don’t just list homes, we curate, position, and present them to command global attention and achieve record-setting outcomes.
Why Sellers Choose Roland and Eddy
Faster Sales: Proven Record Across Miami’s Premier Markets
From Continuum South Beach and Gables Estates to Coconut Grove and Coral Gables, Roland and Eddy consistently achieve market-leading results.
Their listings sell faster and command higher price-per-square-foot than comparable properties, a testament to their deep market expertise, strategic marketing, and elevated presentation.
Data-Driven Pricing with Precision
Every home has a story and a market rhythm. We begin with a comprehensive comparative market analysis, evaluating live MLS data, local absorption rates, and global buyer demand. This ensures your listing enters the market at its peak positioning, attracting qualified buyers while preserving value.
Staged to Sell
Luxury is not a price point; it’s a level of service. Staging transforms perception and drives performance. We collaborate with Miami’s top designers and stagers to create sophisticated, emotionally resonant interiors that capture attention online and in person. Staged homes sell faster and for higher prices, setting your property apart in a competitive Miami luxury market.
Award-Winning Marketing and Visual Storytelling
Our in-house creative team crafts editorial-quality photography, cinematic video, and digital storytelling that showcase your property’s lifestyle appeal.
- Architectural and aerial photography
- Lifestyle and cinematic video tours
- Property website with custom URL and SEO optimization
- Email, brochure, and social media campaigns targeting qualified buyers
Every detail reinforces the emotional connection between property and audience creating desire before the first showing.
Global Reach, Local Mastery
Through ONE Sotheby’s International Realty, your home is featured across:
- 1,100 offices in 84 countries
- 26,100 associates worldwide
- $157 billion in global sales volume (2024)
- $4.6 billion in annual referral transactions
Your property is also syndicated to 100+ affiliate websites and showcased on sothebysrealty.com, WSJ, Mansion Global, Financial Times, Architectural Digest, and other premier media partners delivering exposure to the world’s most qualified audience of buyers.
Iconic Signage and Local Visibility
Sotheby’s recognizable blue signage is displayed on over 30,000 luxury properties worldwide: a symbol of trust and prestige that commands attention in every neighborhood.
Strategic Negotiation and Concierge-Level Service
Selling high-value real estate requires calm precision and confidential execution. Roland and Eddy handle every stage from preparation and showings to contract and closing ensuring a seamless experience and maximized results.
Our Proven Seller Process
Market Analysis:
A data-backed property valuation using micro-market trends.
Property Preparation & Staging:
Curated design and styling to highlight lifestyle appeal.
Creative Marketing Launch:
Photography, videography, copywriting, and custom web page.
Global & Digital Distribution:
Exclusive placement across Sotheby’s partner media and social platforms.
Private Showings & Open Houses:
Broker and client tours with follow-up data tracking.
Negotiation & Closing:
Expert management from offer to closing, ensuring confidentiality and clarity. At every step, we align strategy and storytelling — because presentation drives perception, and perception drives price.
Unmatched Global Exposure
Sotheby’s International Realty dominates the digital and editorial landscape
- • #1 Most profiled real estate brand in the world press
- • 7 billion+ annual press impressions
- • Partnerships with The Wall Street Journal, New York Times, Robb Report, and Forbes
- • Industry-leading engagement across Instagram (1.2M+) and YouTube (250K subscribers)
- • Optimized exposure on sothebysrealty.com, attracting 33 million+ international visitors annually
This digital power ensures your listing reaches global buyers before they even set foot in Miami.
Our Reputation Is Your Advantage
For more than three centuries, the Sotheby’s name has represented excellence, trust, and the exceptional. That legacy now powers your real estate journey connecting affluent sellers and buyers worldwide through one iconic brand.
When you list with Roland and Eddy, you align your home with the prestige and performance of the world’s most respected name in real estate.
Ready to Elevate Your Sale?
Experience the difference of refined strategy, world-class marketing, and global reach. Roland and Eddy at ONE Sotheby’s International Realty — where we sell faster and present better.