A landmark $50 million sale at 41 Arvida Parkway sets a new benchmark for South Florida real estate and signals a new era for Miami’s global luxury market.
A Record That Captured the World’s Attention
When Roland and Eddy of ONE Sotheby’s International Realty represented both buyer and seller in the $50 million sale of 41 Arvida Parkway in Gables Estates, the story reached global headlines. From Architectural Digest to The Wall Street Journal and Mansion Global, this record-breaking sale struck marketing gold.
The property, became one of Miami’s most talked-about transactions of 2025, garnering more than 1 billion media impressions worldwide.
For Roland and Eddy, the result wasn’t about publicity, it was about precision.
“Every extraordinary result is built on data, timing, and storytelling,” says Roland Ortiz. “We don’t wait for the market; we help define it.”
Inside the Strategy Behind a $50 Million Sale
- Curated Global Positioning
Before the home ever hit the market, Roland and Eddy identified its most likely buyer profile — a globally mobile ultra-high-net-worth individual seeking privacy, scale, and direct bay access. The marketing narrative was crafted for that audience, distributed across targeted international platforms, and amplified through the Sotheby’s network spanning 81 countries. - Cinematic Storytelling
Through high-definition film, architectural photography, and bespoke digital campaigns, the estate was presented as more than a residence, it was an experience. “Our films invite buyers to feel what it’s like to live there before they ever set foot on the property,” says Eddy Martinez. - Market Analytics and Negotiation Precision
The team used real-time analytics to track engagement and buyer intent. When offers arrived, they negotiated with surgical accuracy, securing a deal that set a record not only for Coral Gables but for all of Miami-Dade County.
What This Sale Reveals About Miami’s Market
The transaction signals Miami’s continued rise as a global capital for luxury real estate.
According to Roland and Eddy, international buyers are now viewing Miami not only as a lifestyle destination but also as a stable asset class.
Key takeaways:
- Waterfront scarcity drives record valuations.
- Ultra-luxury buyers are increasingly U.S.-based, diversifying from previous all-international patterns.
- Architectural pedigree and privacy are now as valuable as square footage.
- Branded representation matters, Buyers trust established global networks like Sotheby’s.
What Sellers Can Learn
For homeowners considering listing a luxury property, the Arvida record offers a roadmap:
- Start with an honest market analysis.
- Invest in presentation. Professional visuals and staging multiply perceived value.
- Target the right audience globally. Syndication without strategy is noise.
- Leverage PR. Strategic media coverage enhances credibility and exposure.
- Choose representation with proven global reach and negotiation mastery.
“Visibility alone doesn’t sell homes,” notes Eddy. “It’s about connecting the right story with the right buyer, at exactly the right time.”
Roland and Eddy: Setting New Standards in Miami Luxury
With over $2 billion in career sales, Roland and Eddy continue to redefine what’s possible in Miami’s high-end real estate market. From Gables Estates to Continuum South Beach, their results demonstrate a consistent ability to deliver exceptional outcomes for discerning clients.
Their reputation is built on three pillars:
- Precision marketing. Data-driven campaigns that reach qualified luxury audiences.
- Global connections. Access to a trusted international network of Sotheby’s buyers.
- Integrity and trust. Personalized guidance at every stage of the transaction.
For Media & Private Consultations
📞 Contact: 786.286.4344
🌐 Website: www.rolandandeddy.com
Roland and Eddy Luxury Real Estate
ONE Sotheby’s International Realty
Miami Beach | Coral Gables | Coconut Grove