Insights from Roland and Eddy Luxury Real Estate
Miami’s Luxury Market Enters a New Era
The conversation around Miami real estate has evolved. Once synonymous with beachfront penthouses and winter escapes, today’s market reflects a deeper transformation driven by international migration, generational wealth transfer, and a new definition of what “luxury” means.
According to Roland and Eddy of ONE Sotheby’s International Realty, Miami’s luxury real estate market in 2025 is more strategic, more data-driven, and more global than ever before.
“Buyers aren’t just chasing views anymore,” says Roland Ortiz. “They’re asking smarter questions about design, energy efficiency, wellness amenities and long-term value. Luxury today is about substance.”
Trend #1: Lifestyle Integration Over Location Alone
While Miami Beach and Coral Gables remain the city’s most coveted enclaves, buyers are expanding their horizons. New mixed-use districts, from Coconut Grove’s waterfront renaissance to Little River’s design-forward developments, are redefining where luxury lives.
High-net-worth buyers now prioritize walkability, wellness, and work-life flow over zip codes alone. “We’re seeing clients who once insisted on South of Fifth now drawn to Grove Residences for their access to marinas and private clubs,” notes Eddy Martinez.
Trend #2: Smart Capital, Global Perspective
Miami continues to attract capital from across the Americas, Europe, and the Middle East, but what’s changing is how buyers view their investment. Properties are being purchased as part of global portfolios, lifestyle assets balanced with long-term appreciation.
Buyers are comparing Miami to Dubai, London, and Lisbon, focusing on currency stability, tax advantages, and asset protection.
The result: more due diligence, more private banking partnerships, and longer decision timelines even for eight-figure transactions.
Trend #3: Private Listings and Off-Market Transactions
Exclusivity has become its own form of luxury.
In 2025, Roland and Eddy estimate that up to 30% of high-end Miami transactions occur off-market through private channels, networking, and Sotheby’s global referral system.
“Privacy drives value,” says Roland. “When listings are marketed discreetly to verified buyers, both sides gain confidence and efficiency.”
This shift means elite buyers increasingly rely on trusted relationships rather than public portals. For sellers, it underscores the importance of working with an agent who can reach the right audience quietly and effectively.
Trend #4: The New Definition of Luxury Design
Architectural trends are shifting from flashy to timeless.
Buyers are drawn to natural materials, organic palettes, and energy-efficient technologies. Residences by architects like Kobi Karp and firms integrating wellness design (air purification, circadian lighting, biophilic elements) are in high demand.
“Luxury has become sensorial,” notes Eddy. “It’s not just marble and glass, it’s about how a space makes you feel, how it breathes, how it restores you.”
Trend #5: Record Sales Set a Confident Tone
Landmark transactions including Roland and Eddy’s $50 million sale in Gables Estates are shaping buyer perception worldwide. These headline-making sales reinforce Miami’s standing as a blue-chip global market on par with Los Angeles and New York, but with stronger long-term tax and lifestyle advantages.
Even as interest rates fluctuate, luxury demand remains resilient, particularly for turnkey properties under architectural stewardship. Buyers value time as the ultimate currency.
Looking Ahead: Data Meets Human Connection
While analytics drive pricing and discovery, human connection still closes deals. Roland and Eddy’s hybrid approach combines real-time data with intuition honed from $2 billion in career sales keeping them ahead of the curve.
Their forecast for 2025: steady international demand, constrained waterfront inventory, and a growing appetite for design-led developments that reflect Miami’s cultural evolution.
“Miami isn’t just a market,” says Roland. “It’s a movement and the smartest buyers are already positioning for what’s next.”
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Roland and Eddy Luxury Real Estate
ONE Sotheby’s International Realty
Miami Beach | Coral Gables | Coconut Grove