A Look Behind the Strategy of ONE Sotheby’s Leading Team
Luxury real estate isn’t just about location anymore it’s about emotion, precision, and narrative. In Miami’s competitive market, where buyers scroll through global listings from London to Dubai, standing out requires more than photos and price. It requires strategy.
Roland and Eddy Luxury Real Estate, recognized among Florida’s top-producing teams at ONE Sotheby’s International Realty, are redefining what luxury property marketing looks like, combining cinematic storytelling, global reach, and analytical rigor to deliver record-setting results.
The Philosophy: Story Over Listing
Every property tells a story of architecture, lifestyle, and place. Roland and Eddy approach each new listing like a brand launch: identifying what makes it emotionally compelling before crafting the visuals, copy, and digital assets.
“Luxury marketing isn’t about selling square footage,” says Roland Ortiz. “It’s about translating feeling into presentation that moment when a buyer recognizes themselves in a space.”
Their team builds a full identity for every property from naming and narrative to logo treatments and press positioning. The goal is to make each listing unforgettable and unrepeatable.
Cinematic Storytelling Meets Global Syndication
At the core of Roland and Eddy’s strategy is cinematic production, full-scale film shoots with drone sequences, lifestyle vignettes, and editorial-grade imagery that frame each home as an experience, not a commodity.
Every campaign includes:
- Professional video and photography designed for multi-platform storytelling
- Editorial copy written in-house to appeal to both emotional and search-driven audiences
- Placement across Sotheby’s International Realty’s global digital network (over 1,000 offices in 81 countries)
- Exposure in leading outlets such as Architectural Digest, The Wall Street Journal, and Mansion Global
“Every image we release must feel like it belongs in a magazine,” notes Eddy Martinez. “We create desire before we create demand.”
Digital Precision: Where Art Meets Analytics
Behind every visual is a data engine. Roland and Eddy analyze engagement metrics, from click-through rates to heat maps, to understand what captures buyer attention.
This constant testing and refinement allow them to optimize campaigns in real time, focusing exposure on qualified international and domestic prospects.
They also employ search and AI-driven optimization to align content with the way affluent buyers actually search online. Whether the query is “Miami waterfront estate,” “Continuum South Beach penthouse,” or “Gables Estates home with dock,” their listings are structured to surface across search and conversational AI.
Private Marketing: Exclusivity as Strategy
In the upper echelons of Miami real estate, visibility isn’t always the goal — exclusivity is. Roland and Eddy curate private listing campaigns for select properties, marketing them discreetly through Sotheby’s private network and direct relationships with qualified buyers and global advisors.
This dual approach — public cinematic exposure balanced by private discretion — has become a hallmark of their success, especially for waterfront estates and high-profile clients who value privacy.
The Results: Record Sales and Lasting Impressions
Their approach speaks for itself:
- $50 million record sale in Coral Gables
- Multiple record-setting sales at Continuum South Beach
- Consistent recognition among the Top 1% of agents nationwide by WSJ Real Trends
But beyond numbers, Roland and Eddy have built a brand synonymous with elegance, trust, and precision — transforming the way Miami’s most significant homes are presented to the world.
“We’re not just marketing properties,” says Roland. “We’re curating legacy moments in Miami’s story.”
The Future of Luxury Real Estate Marketing
As technology and media evolve, so does the art of presentation. Roland and Eddy are expanding their approach with immersive storytelling integrating aerial cinematography, virtual staging, and narrative-driven content that allows buyers to experience a property long before arrival.
For them, luxury marketing isn’t static — it’s a living, evolving expression of design, emotion, and place.
📞 786.286.4344
🌐 www.rolandandeddy.com
Roland and Eddy Luxury Real Estate
ONE Sotheby’s International Realty
Miami Beach | Coral Gables | Coconut Grove