A Seller’s Guide by Roland and Eddy Luxury Real Estate
In a market defined by record sales and global attention, choosing the right agent is the most important decision a luxury seller will make. Miami’s top properties don’t just sell themselves. Luxury homes require precision marketing, negotiation expertise, and a proven performance record.
But how can you tell if an agent truly delivers results versus just projecting success?
At Roland and Eddy Luxury Real Estate, data, strategy, and consistency are the foundation of performance. Here’s how to measure it for yourself and what separates Miami’s best from the rest.
1. Days on Market (DOM): The Invisible Metric That Reveals Strategy
One of the clearest indicators of an agent’s skill is how quickly they sell comparable properties without underpricing.
A low days-on-market average paired with strong sale prices reflects an agent’s ability to position, market, and negotiate efficiently.
In Miami’s luxury sector, Roland and Eddy’s listings consistently sell faster than competing properties in the same price tier.
Why it matters:
Time is leverage. When listings linger, buyers sense vulnerability and negotiate harder. Strategic pricing and storytelling shorten exposure and protect value.
Days on Market ( DOM ) The Invisible Metric that Reveals Strategy
2. List-to-Sale Price Ratio: The Accuracy of Expertise
This ratio reveals how close an agent’s sale prices are to their original asking prices.
A strong ratio shows confidence, knowledge, and precision in valuation — not guesswork or bait pricing.
Roland and Eddy maintain one of the highest sale-to-list ratios in their market segment, achieved through data-driven market analysis, architectural insight, and local trend mapping.
Why it matters:
The closer your agent’s average sale price is to their list price, the more likely they are to price your property correctly from the start, maximizing both exposure and outcome.
3. Price Per Square Foot (PPSF): Context Is Everything
In luxury real estate, PPSF alone doesn’t tell the story — but the ability to interpret it does.
Miami’s architectural diversity means that two homes with identical square footage can vary dramatically in value depending on view, elevation, design pedigree, and finishes.
Roland and Eddy go beyond raw numbers, analyzing architectural intent, material quality, and micro-location to benchmark true worth.
Why it matters:
Buyers today are data-savvy. Agents who can contextualize metrics in storytelling terms keep you in control of the narrative — and protect your pricing integrity.
4. Marketing Performance: Reach, Conversion, and Quality
A top-tier agent’s results aren’t just about MLS exposure — they’re about global resonance.
Ask how your property will be presented across international platforms, social channels, and private networks.
Roland and Eddy’s campaigns include:
- Cinematic film production and lifestyle photography
- Targeted exposure across ONE Sotheby’s International Realty’s global network (81 countries)
- Strategic press placement in Architectural Digest, Mansion Global, and The Wall Street Journal
- AI-driven ad targeting and search optimization for luxury buyer behavior
Why it matters:
A truly global reach translates to faster absorption and stronger offers — not just visibility.
5. Repeat and Referral Clients: The Ultimate Validation
The most telling metric of all? Who comes back.
Luxury clients often work with the same trusted advisor across multiple transactions, building long-term relationships rooted in performance, discretion, and trust.
At Roland and Eddy, over 60% of annual business comes from repeat and referral clients, a testament to both consistency and care.
Why it matters:
Repeat clients don’t just show satisfaction, they show loyalty earned through proven results.
The Roland and Eddy Advantage
With over $2 billion in career sales, Roland and Eddy have built a measurable reputation for performance. Their results span record-breaking waterfront estates in Coral Gables and Coconut Grove, and design-led condominiums in South of Fifth.
Their approach merges global scale with personal precision:
- Analytical pricing backed by verified comparables
- Cinematic media strategy built for emotion and reach
- A negotiation style focused on results, not rush
“Our business is built on proof,” says Eddy Martinez. “Every number we share is tied to a story and every story ends with a sold sign.”
The Bottom Line
When it comes to selling luxury real estate in Miami, track record isn’t a tagline, it’s evidence.
Ask for it. Study it. Compare it. The difference between a listing and a sale is always in the details.
📞 786.286.4344
🌐 www.rolandandeddy.com
Roland and Eddy Luxury Real Estate
ONE Sotheby’s International Realty
Miami Beach | Coral Gables | Coconut Grove