The Shore Club

Architecture & Design

• Architecture by Robert A.M. Stern Architects (RAMSA) in collaboration with Kobi Karp Architecture & Design — marking Stern’s first ocean-front residential commission in Miami Beach. 
• The ensemble comprises three distinct components: The Tower, the restored historic Cromwell Hotel (Art Deco landmark) and a bespoke Beach House.
• Interiors designed with “yacht-inspired” detail: floor-to-ceiling glass, sweeping terraces with curved glass railings, bespoke kitchens, spa-style baths and rich natural materials.

Residences & Collections

• A very limited collection of 49 residences across the Tower, Cromwell House and Beach House. 
• Tower units range approx. 1,900 sq ft to 10,000 sq ft, 2- to 6-bedroom layouts, with double-height ceiling options in penthouses up to 11.5 feet and large rooftop terraces.
• The Cromwell House includes four ultra-luxury residences (including duplexes) in the restored 9-storey landmark building.
• The Beach House is a one-of-a-kind beachfront private home (~6,000 sq ft) with rooftop terrace, private plunge pool and garage. 
• A record‐breaking oceanfront penthouse (10,500 interior sq ft + ~7,500 sq ft terrace) is in contract for ~US$120 million, setting market records in Miami Beach.

World-Class Amenities & Lifestyle

• Full-service residential entrance (separate from the resort component) on 20th Street, discreet and private.
• Residents will enjoy dedicated amenities: botanical-garden-inspired landscaping, private lap and leisure pools, beach club membership, cabana-service, resident lounges, fitness & spa services curated by Auberge.
• Yacht-inspired curated interiors and finishes throughout (think marine-chrome hardware, curved glass elements, wave-inspired terraces).

Prime South Beach Location

Investment Highlights

• Ultra-low inventory: Only 49 residences set on three acres of oceanfront — a rarity in Miami Beach’s luxury market.
• Legacy architecture: The restoration of the Cromwell Hotel combined with new ultra-luxury tower elevates the offering to trophy-asset status.
• Strong pricing precedent: The $120 M floor creates a benchmark for ultra-luxury oceanfront assets.
• Branded service: Auberge branding adds global recognition, lifestyle appeal and resale potential.
• Prime land and location: Beachfront acreage in South Beach is among the most scarce resources in the market.

Quick Facts

• Address: 1901 Collins Avenue, Miami Beach, FL 33139
• Developer: Witkoff | Monroe Capital
• Architect: Robert A.M. Stern Architects & Kobi Karp Architecture & Design
• Residences: 49 bespoke homes (2- to 6-bedrooms + penthouse + beach house)
• Size Range: ~1,900 sq ft to ~10,000 sq ft + large terraces
• Estimated Starting Price: From approximately US$6 million+ (with much higher tiers for larger units/penthouses)
• Estimated Completion: ~2026