Where Historic Art Deco Glamour Meets Ultra-Luxury Oceanfront Living
Redefining Miami Beach prestige, The Shore Club Private Collection rises on a rare
three-acre oceanfront site at 1901 Collins Avenue, Miami Beach, FL. Developed by Witkoff in partnership with Monroe Capital and branded by Auberge Resorts Collection, this bespoke offering brings together yacht-inspired design, landmark architecture and world-class lifestyle amenities.
Architecture & Design
- Architecture by Robert A.M. Stern Architects (RAMSA) in collaboration with Kobi Karp Architecture & Design — marking Stern’s first ocean-front residential commission in Miami Beach.
- The ensemble comprises three distinct components: The Tower, the restored historic Cromwell Hotel (Art Deco landmark) and a bespoke Beach House.
- Interiors designed with “yacht-inspired” detail: floor-to-ceiling glass, sweeping terraces with curved glass railings, bespoke kitchens, spa-style baths and rich natural materials.
Residences & Collections
- A very limited collection of 49 residences across the Tower, Cromwell House and Beach House.
- Tower units range approx. 1,900 sq ft to 10,000 sq ft, 2- to 6-bedroom layouts, with double-height ceiling options in penthouses up to 11.5 feet and large rooftop terraces.
- The Cromwell House includes four ultra-luxury residences (including duplexes) in the restored 9-storey landmark building.
- The Beach House is a one-of-a-kind beachfront private home (~6,000 sq ft) with rooftop terrace, private plunge pool and garage.
- A record‐breaking oceanfront penthouse (10,500 interior sq ft + ~7,500 sq ft terrace) is in contract for ~US$120 million, setting market records in Miami Beach.
World-Class Amenities & Lifestyle
- Full-service residential entrance (separate from the resort component) on 20th Street, discreet and private.
- Residents will enjoy dedicated amenities: botanical-garden-inspired landscaping, private lap and leisure pools, beach club membership, cabana-service, resident lounges, fitness & spa services curated by Auberge.
- Yacht-inspired curated interiors and finishes throughout (think marine-chrome hardware, curved glass elements, wave-inspired terraces).
Prime South Beach Location
Address: 1901 Collins Avenue, Miami Beach, FL 33139
Situated in one of Miami Beach’s most sought-after oceanfront corridors, just steps from Lincoln Road, upscale dining, high-end boutiques and cultural hotspots. While offering direct beach frontage and sweeping Atlantic views, residents still enjoy easy access to the broader metropolis.
Investment Highlights
- Ultra-low inventory: Only 49 residences set on three acres of oceanfront — a rarity in Miami Beach’s luxury market.
- Legacy architecture: The restoration of the Cromwell Hotel combined with new ultra-luxury tower elevates the offering to trophy-asset status.
- Strong pricing precedent: The $120 M floor creates a benchmark for ultra-luxury oceanfront assets.
- Branded service: Auberge branding adds global recognition, lifestyle appeal and resale potential.
- Prime land and location: Beachfront acreage in South Beach is among the most scarce resources in the market.
Quick Facts
- Address: 1901 Collins Avenue, Miami Beach, FL 33139
- Developer: Witkoff | Monroe Capital
- Architect: Robert A.M. Stern Architects & Kobi Karp Architecture & Design
- Residences: 49 bespoke homes (2- to 6-bedrooms + penthouse + beach house)
- Size Range: ~1,900 sq ft to ~10,000 sq ft + large terraces
- Estimated Starting Price: From approximately US$6 million+ (with much higher tiers for larger units/penthouses)
- Estimated Completion: ~2026
Presented by Roland Ortiz & Eddy Martinez
ONE Sotheby’s International Realty
For elite buyers seeking the pinnacle of beachfront luxury in Miami Beach — backed by unmatched service, legacy branding and investment potential — Roland Ortiz and Eddy Martinez are your trusted advisors.
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Schedule a private presentation or request exclusive floor-plans:
👉 RolandAndEddy.com/Contact
